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The NBA has found a new coach to help grow the game in perhaps the most basketball-crazy country there is. The world’s preeminent basketball league announced on Monday a multiyear partnership with insurance provider AXA. “This is a partnership to not only grow the game, but also to promote values that will resonate with Filipinos,” NBA Philippines managing director Carlo Singson said.
AXA, one of the leading life insurance companies in the Philippines, intends to impart financial literacy by way of the country’s most beloved sport. As company president Rahul Hora put it, “We want to use the medium of basketball to drive home two messages – the importance of financial planning and the critical role of coaching in developing a financial gameplan.”
Posted in Quick News on May, 2017
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